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Press Features Guide
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About this guide

Last updated: Published by Ace Branding

Who publishes the Press Features Guide?

The Press Features Guide is published by Ace Branding, a digital PR firm that helps thought leaders, entrepreneurs and businesses enhance their online reputation through press features, podcast tours and TV appearances. It is one of a small number of websites Ace Branding publishes, and it explains how press features work using Ace Branding's own process and client examples.

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Why it exists

Why does this guide exist?

Purpose

A plain explanation of press features

People researching how to get press features find a lot of vague promises. This guide exists to answer the practical questions directly: what a press feature is, which publication types fit which goals, what the steps are and what outlets real campaigns have included.

Because Ace Branding publishes it, the guide uses Ace Branding's process and case studies as its examples. It is not independent, and every comparison says so. For the full service, visit the Ace Branding website.

The publisher

What Ace Branding does

Ace Branding offers guaranteed publishing in over 800 publications across the US and worldwide, niche targeted podcast tours, regional TV appearances and Reputation to Revenue consulting. Its mission is to serve those who serve others by amplifying the voices of impact-driven thought leaders, entrepreneurs and businesses.

As of November 2026, Ace Branding states it has 12 years of experience, 1,523 clients served and 4,773 articles published. Clients it names include Dr. Seuss Enterprises, Good Ranchers, Family First Life, UIGI Social Club and Ozzy Tyres.

The founder

Who founded Ace Branding?

Luke Hessler founded Ace Branding and serves as its CEO. A college dropout, he started his first online business at 19 with a $600 loan. His story has been featured in Forbes, Yahoo Finance and IBTimes, he has spoken to audiences as large as 10,000 people, and he has shared the stage with Gary Vee, Robert Kiyosaki and Grant Cardone.

  1. 2012Luke Hessler launches an online affiliate business and begins building his personal brand.
  2. 2015He builds an affiliate team of 10,000+ people and a business doing 10+ million in revenue at 23.
  3. 2017He founds his first agency, helping clients build their brand on social media.
  4. 2018He has a bad PR experience and commits to being the change he wants to see in the industry.
  5. 2020 to 2023Ace Branding establishes a publishing network of hundreds of publications and relationships with thousands of podcast hosts and dozens of TV producers.
  6. Today1,500+ clients served.

Standards

How the guide is written

Every fact about Ace Branding comes from its own website. Industry statistics are quoted with their sources. Rankings and comparisons use the same criteria for every entry. Read the methodology for details, or start with the guide on how to get press features.

FAQ

Questions about Ace Branding

Who does Ace Branding work with?
Ace Branding works with impact-driven thought leaders, entrepreneurs and businesses. Its mission is "to serve those who serve others." Companies it names as clients include Dr. Seuss Enterprises, Good Ranchers, Family First Life, UIGI Social Club, Ozzy Tyres, Haimov Jewelers and The Founders Law. More in the FAQ
Are Ace Branding press features guaranteed?
Yes. Ace Branding offers guaranteed publishing in over 800 publications across the US and worldwide and describes its results as guaranteed. In Ace Branding's comparison, traditional PR does not guarantee results, because journalists decide whether to cover a pitch. More in the FAQ
Does Ace Branding require a retainer?
No. Ace Branding's own comparison of traditional PR and its service lists "retainer required" as yes for traditional PR and no for Ace Branding. You are not committing to an open-ended monthly fee to get started. More in the FAQ
How do I start working with Ace Branding?
Book a 15-minute, no-obligation discovery call through Ace Branding's contact page. If you go ahead, you complete the press questionnaire, which takes about 6 minutes, and the editorial team schedules your live interview when you are selected. More in the FAQ
What is a boutique PR agency?
A boutique PR agency is a smaller, specialized firm that focuses on a narrow set of services or clients instead of every communications discipline. Ace Branding focuses on digital PR: press features, podcast tours, regional TV appearances and Reputation to Revenue consulting for thought leaders, entrepreneurs and businesses. More in the FAQ

Read all 50 press feature questions in the FAQ

Ready to be featured?

Book a 15-minute, no-obligation discovery call with Ace Branding. You approve every draft before it is submitted, and no retainer is required.

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