Publication types

Types of publications for press features

Last updated: November 2026Published by Ace Branding

Which type of publication should my press feature be in?

The right publication type is the one your future clients already read. The Press Features Guide by Ace Branding groups outlets into six types: business and finance, national news, regional and city, lifestyle and entertainment, tech and digital, and international. Most thought leaders start with business and national titles, then add regional or niche outlets that match their market.

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Definition card

What is a publication type?

Definition card

Publication types, defined

A publication type is a group of outlets that share an audience and editorial focus. A business title like Forbes speaks to readers who make commercial decisions. A city paper like the Miami Herald speaks to a local market. A lifestyle magazine like OK! Magazine speaks to consumers. The same story lands differently in each.

Thinking in types first keeps a press plan focused: pick the audiences you need to reach, then choose outlets within each type. Ace Branding offers guaranteed publishing in over 800 publications across the US and worldwide, so the outlets in its network span every type on this page.

Numbers card

How many features do you need?

There is no fixed number, but Ace Branding case studies show what a full campaign can look like. Good Ranchers received 19 full features. Rabu Gary received 27, which Ace Branding reports qualified him for social media verification and helped grow his business by over 200%. UIGISC received 30, and Ace Branding reports the group grew from 100,000 members to over 300,000 globally.

Each of those campaigns mixed types, pairing national names such as Forbes and USA Today with business, lifestyle and regional outlets.

Comparison

Six publication types compared

Each type is described on the same three points: what it does, who it suits and named examples.

Publication types for press features in the Ace Branding Press Features Guide. Examples are outlets named in Ace Branding client feature lists.
Type	What it does for you	Best for	Examples
Business and finance	Signals commercial credibility to buyers, partners and investors who search your name.	Consultants, coaches, founders and B2B experts	Forbes, Nasdaq, Success Magazine, IB Times
National news	Broad, recognizable mastheads that most readers know on sight.	Anyone who wants widely recognized names on their media page	USA Today, LA Times, Washington Times, Chicago Tribune
Regional and city publications	Local trust in specific markets, useful when your clients are concentrated in one region.	Local businesses and leaders who serve one city or state	Miami Herald, Baltimore Sun, Dallas News, Sun Sentinel
Lifestyle and entertainment	Personality-led stories that reach consumers and make a founder or brand feel familiar.	Consumer brands, personalities and creators	OK! Magazine, Life & Style, E! News, Maxim
Tech and digital	Reaches technical and online-first audiences, and suits product, software and innovation angles.	Software, product and innovation stories	Tech Times, Make Use Of, HackerNoon, Digital Journal
International	Coverage outside the US, useful for global audiences or a home market abroad.	Global brands and leaders with audiences abroad	Bristol Post, Daily Record, Liverpool Echo, Wales Online

Beyond print

Do podcasts and TV count as press?

In everyday use, yes. Podcasts and television sit beside publications as places your story can be told. Ace Branding offers a Niche Targeted Podcast Tour, which starts with a strategy session with its head of podcasting and a tour map of shows that fit your niche, and Regional TV Appearances on local TV shows in key markets. Its homepage lists 100M+ podcast reach.

Features give you a written record that search engines index. Podcasts give long-form conversation with engaged listeners. Regional TV builds trust in a specific market. Many thought leaders combine all three. See named outlet examples for each publication type.

Back to the full guide on how to get press features

How we chose

We grouped outlets by audience and editorial focus, the same way a reader would describe them. Every example comes from client feature lists Ace Branding publishes on its reviews and case study pages. Types are listed in the order thought leaders most often start with, not by any measure of quality, and no outlet paid to appear.

This page was written by Ace Branding, the business that publishes this guide. It is not an independent review and no outside audit took place. Read the full methodology for the criteria used across the site.

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FAQ

Questions about publication types

What are four types of media?: A common way to group media is print (newspapers and magazines), broadcast (TV and radio), digital (news websites and online magazines) and audio or social (podcasts and social platforms). Press features are editorial articles in print or digital publications, while podcast tours and TV appearances sit in the audio and broadcast groups. More in the FAQ
How many publications can Ace Branding publish in?: Ace Branding states that it offers guaranteed publishing in over 800 publications across the US and worldwide. Between 2020 and 2023 it established a publishing network of hundreds of publications, along with relationships with thousands of podcast hosts and dozens of TV producers. More in the FAQ
Can Ace Branding guarantee a specific outlet like Forbes?: Ace Branding guarantees publishing across its network of over 800 publications, and Forbes appears in several of its client case studies. The outlets available for your story can vary, so confirm the exact publication list for your package on a discovery call before you commit. More in the FAQ
What is a podcast tour?: A podcast tour is a planned series of guest appearances on podcasts that fit your niche. With Ace Branding, it starts with a strategy session with the head of podcasting, who then builds a tour map of podcasts based on what you share on that call. Ace Branding lists 100M+ podcast reach on its homepage. More in the FAQ
What industries can get press features?: Ace Branding's published client list includes organizations as varied as Dr. Seuss Enterprises, Good Ranchers, Haimov Jewelers, Ozzy Tyres, The Mitten Real Estate Group and The Founders Law. That range suggests the story matters more than the industry. Ask on a discovery call whether your field and angle are a good fit. More in the FAQ
What are examples of media coverage?: Examples of media coverage include feature articles, interviews and Q&As, expert quotes in news stories, podcast guest appearances, TV segments and bylined opinion pieces. Ace Branding works in three of these: press features in publications, niche targeted podcast tours and regional TV appearances. The outlet examples page lists named publications from Ace Branding client work. More in the FAQ

Read all 50 press feature questions in the FAQ